MuscleTech Peptide 185 US Launch (2024)

Selling out in 25 minutes was unheard of — before this.

Launching a new peptide muscle-building pill for MuscleTech came with real headwinds: category fatigue from past pill launches, high expectations, and a very limited budget.

I built a plan that engineered demand instead of chasing it:

✅ Premium PR kits for 45 targeted leaders, celebrities like Chef Rush, athletes & affiliates sparked authentic unboxings and skits

✅Creator campaign delivered 1.5M+ organic views in days

✅Leverage Iovate CEO Raza Bashir and his relationships with bio hackers and other researchers for podcasts and KOL reviews.

✅Controlled drops + waitlist capture turned sell-outs into repeat qualified traffic.

✅Targeted industry PR and micro-affiliate plays that drove qualified traffic and sales.

Now it’s the #1 performance peptide on TikTok Shop.