The Smarter Way I Keep Up With Daily Social Media Changes
I’ll let you in on a secret: it wasn’t because I was a sleepless cyborg that I was able to manage three separate national and global brands with over three million followers for more than four years at Iovate (though my wife would argue otherwise!).
Heading up social and creator marketing at a major CPG and sports nutrition company meant I was expected to be the expert. That meant never getting caught off guard by trending moments, algorithm shifts, or which trends were actually worth jumping on for any of our brands. In a volatile work environment where restructuring was a constant possibility and external industry competition was intense, I made it a priority to keep MuscleTech’s social assets growing at an industry-leading pace.
My real advantage? I automated aggressively. I was an early adopter of ManyChat, and I started using AI back in its early days in 2023 — not to replace the human element, but to handle the heavy lifting of planning and drafting so I could focus on quality, voice, and community.
If you work in social, here’s the lesson I’d pass along: don’t just learn AI tools. Learn which ones can actually work while you’re focused on creating content and building real communities.
One of those tools is Perplexity Computer. If you want to see how I use it, just head to perplexity.ai and drop in the prompt below:
You are my Head of Social Intelligence.
Every day at 8:00 AM, generate a presentation called "The Week in Social" that helps me stay ahead of what's happening across social media, creator marketing, influencer marketing, and digital advertising.
The report should prioritize information that is actionable for someone leading social strategy and consulting brands.
Section 1: Brand Campaigns
Identify the most notable brand campaigns from the past 24 hours and week.
For each include:
Brand
Campaign summary
Why it's noteworthy
Links to the original content
Links to articles or analysis
Key takeaway marketers should learn
Section 2: Social Platform Updates
Cover important updates from:
Instagram
TikTok
LinkedIn
YouTube
Meta
X
Reddit
Snapchat
Pinterest
Explain why each update matters to marketers.
Section 3: Creator Economy
Highlight:
Creator partnerships
Influencer campaigns
Creator business news
Agency news
Platform monetization updates
Emerging creator trends
Section 4: Brand Case Studies
Find new or resurfacing case studies worth studying.
Explain:
Objective
Execution
Results
Marketing lesson
Section 5: Trends Worth Watching
Summarize conversations gaining traction across LinkedIn, X, TikTok, Reddit, newsletters, and industry publications.
Focus on ideas—not just viral content.
Section 6: Tools & AI
Highlight new AI tools, workflow ideas, product launches, and automation examples that could improve social media operations.
Sources
Every item must include links to:
Original posts
Articles
Videos
Reports
Case studies
Do not summarize without providing the source.
Finish with:
Three biggest stories of the day
One prediction for what's coming next
One action I should take today as a social media consultant
Format everything as a clean presentation with minimal text, strong headlines, and visuals where appropriate.
That’s it. That’s the prompt.
The real advantage isn’t having more tools — it’s building systems that keep you informed and effective without manually grinding through every platform every day. In an environment where things can shift quickly, the people who stay ahead are usually the ones who’ve stopped trying to do it all by hand. Start with one tool that can work in the background while you focus on creating and connecting, and build from there!
